What Is A Private Label Rights Video?

What Is A Private Label Rights Video?

A private label rights video, alternately known as PLR video or white label video, is essentially a video that is produced by a team or an individual and sold to a business for myriad purposes that the business may have. This is the simplest definition of PLR video. However, there are various other facets of the concept.

PLR or private label rights, is not a concept that is only applicable to videos. It is actually a concept that was developed for textual content. Over time, the system has been endorsed for videos as well. The original concept was formed on the basis of a relationship between a professional writer and a business owner or company. The professional writer would create unique and original content for the company and then that content would be sold outright. In the process, the writer would have no claims of authorship and would give the complete rights of using the content to the business in any way the business owner or the managers feel like.

The concept, when applied to videos, is similar to a filmmaker or videographer making a video and selling it outright for a cost without having any claims to its copyright or ownership. Since we are talking about private label rights video, it is important to note that unlike textual content, there may not be an individual working on the video. Developing videos requires screenwriters, illustrators, videographers or cinematographers, editors and other technicians depending on the nature of the video. Thus, when a business needs to buy a white label video or PLR video, it would either have to hire a team or deal with a company that has the professionals in every domain to produce quality videos.

The practice of buying private label rights video has become widespread. Companies have realized that textual or content marketing alone wouldn’t suffice in this age when videos are the most important medium. People or consumers in general love to watch videos and thus one must engage in video marketing. Producing videos is not the forte of every business or entrepreneur. Thus, hiring a team or buying a white label video from a company makes the most sense. It is economic, useful and available at quick turnaround times.

The popularity of private label rights video is poised to grow further and companies who get started with it sooner would benefit more.